X
THANK YOU FOR ATTENDING #13MarCON, FOR MORE DETAILS ON FUTURE EVENT CONTACT SACHIN@IAMAI.IN

About the Event

Modern Metrics of Marketing

New age marketing is all about digitalization and collaboration and it’s time to board the train if you haven’t already! The 13th Marketing Conclave is here and there’s lots to talk about – from the changing face of conventional creative agencies to content marketing and brand building! Join in the deliberation as we acclimatize ourselves with the modern mechanics of marketing!

WHO CAN ATTEND

Entire marketing Fraternity

Content Marketers

Mobile technologists

E-commerce experts

Brands

Advertisers

Marketers

Bloggers

Startups

X
Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network
Ashish Bhasin is a well-known personality in the Advertising & Media industry in Asia Pacific, for the past 29 years. He is presently Chairman & CEO Dentsu Aegis Network South Asia. He is also a member of the Dentsu Aegis Network Asia Pacific Executive Board.

He has built the Dentsu Aegis Network in India from a 50 member team to a 3500 member powerhouse, now the 2nd largest Advertising and Marketing Communications Group in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years.

Prior to this Ashish successfully led and set up several of Lintas India’s (IPG) businesses and also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing.
X
Umang Bedi, Managing Director - India & South Asia, Facebook
Umang Bedi leads the Global Marketing Solutions teams in India and plays a key role in building and maintaining strategic relationships with top clients and regional agencies. Umang has close to two decades of leadership experience covering sales, marketing and partnerships where he successfully built teams and grew businesses for multinational companies like Intuit, Symantec and Sun Microsystems. Prior to joining Facebook, Umang was the Managing Director of the South Asia region at Adobe

Speaker

Keynote Speakers

Ashish Bhasin
Chairman & CEO, Dentsu Aegis Network

Umang Bedi
Managing Director - India & South Asia, Facebook

Speakers

X
Tushar Vyas, Chief Strategy Officer, GroupM
Mr. Tushar Vyas has been the Chief Strategy Officer at Group M Worldwide, Inc., since May 05, 2015. Mr. Vyas served as Managing Partner of GroupM Interaction, South Asia at Group M Worldwide, Inc. Mr. Vyas served as Managing Partner of GroupM Interaction for South Asia at Madhouse Inc. and Mediaedge:cia India. He is a Digital Media Solutions expert. He served as the Chief Marketing Officer of SureWaves MediaTech Private Limited. He served as National Director of Interactions.
X
Gaurav Gandhi, Chief Operating Officer – Viacom18 Digital Ventures
Gaurav is the Chief Operating Officer of Viacom18 Digital Ventures – a division set-up to drive the consumer facing digital initiatives for the company. He has recently launched VOOT (Vaicom18’s Over-The-Top Video platform) - which in a very short time has become one of frontrunners in the Indian online video space. Gaurav is also responsible for the overall digital strategy for the company including licensing and partnerships in this space.

Prior to this role, Gaurav was the Group Chief Operating Officer of IndiaCast Media Distribution - a strategic joint venture between TV18 and Viacom18 created to monetize all channel & content assets across media, platforms and geographies
X
Nadeesh Ramachandran, Vice President – Sales, Vserv
As Vice President, Sales at Vserv, Nadeesh Ramachandran is responsible for driving Vserv’s sales efforts across India and Southeast Asia.

Nadeesh has an illustrious career that spans more than a decade across functions with a primary focus on sales and marketing. He has been associated with multiple advertising agencies where his main responsibility included managing brands across FMCG, travel, retail and electronics. He has a keen understanding of the challenges faced by businesses across various industry verticals.
X
Partha Sinha, MD and Vice Chairman, McCann World Group, India
Partha is currently at the management of McCann World Group in India that includes McCann, McCann MRM, McCann Healthcare, Momentum and Kraft.

Partha started his career with Citibank NA where he was the marketing manager for Credit Cards. From there, he moved on to Ogilvy and Mather where he started the discipline of strategic planning in India. He left Ogilvy as Vice President Planning to join an internet start up where he had a brief but exciting stint. Partha then joined as the Marketing Director for Zee Telefilms where he was responsible for the marketing and programming strategy of 14 channels of Zee Telefilms.
X
Prashant Challapalli, Chief Integration Officer, Leo Burnett
In his 18.5 years across the hospitality, space selling, advertising, entertainment and digital industries, he has built two heavily awarded digital agencies from the ground up. He has managed teams ranging from 5 to 100 cross functional specialists, launched and built brands both in the offline and online mediums and have been instrumental in inspiring work that has driven business for his clients and won accolades at national and international award festivals for his agencies.
X
Uma Talreja, CDO, Raymond
Uma is the key architect for the digital roadmap for Raymond Ltd, a 91 year old legacy brand that has created the men’s clothing market with its fine fabrics proposition With 20 years of experience in marketing especially in the formative years of the retail industry in India, she has been a part of strategic teams at leading Indian retailers like Shoppers Stop , Aditya Birla Retail , Tata-Trent (Westside department stores) and also launched Burger King in India before joining Raymond.
Her passion for customer centricity and creating retail experiences for consumers and strong alignment to data driven marketing helps her lead Raymond’s efforts on strategy for consumers including the Ecommerce business , Omni Channel Strategy, technology and roll out, CRM and integrated customer analytics .
She has led the launch of a unified customer loyalty program at Raymond cutting across brands at Raymond, which contributes close to 70% of revenue with more that 4.5 million consumers . The company has won more than 20 awards for digital marketing and data driven marketing in a short span of under a year.
X
Vikas Agnihotri, Industry Director, Google India
Vikas Agnihotri is the Industry Director for Auto, BFSI, CPG, Telecom, Travel, Media & Entertainment verticals for Google India. In this role, Vikas has been leading high performing teams in consultative sales skills and partnering clients to understand their needs and deliver measurable solutions through the web. He has been with Google since June 2011.
With over 20 years of experience across banking, financial services and advertising, Vikas has held several leadership positions at Religare Macquarie Wealth Management, Deutsche Bank, Standard Chartered Bank and ANZ Grindlays.
X
Sukirti Gupta, CEO, Jagran New Media
Sukirti Gupta is the CEO of Jagran New Media (JNM). With over 90M monthly unique users, JNM is ranked as one of the top 20 Internet companies in India. She started Jagran New Media in 2009 and has led Jagran.Com to the the #1 hindi news site, Jagran Josh to the the #1 education site and OnlymyHealth to the #1 Indian Health Site. She has also created the largest FB community for any print newspaper. Managing a team or 400 strong, Sukirti is a strong leader with extensive experience managing hr& finance, sales, product, marketing and editorial. She has scaled revenues to over 30 Cr in 2016 –2017,and is spearheading the growth to a 150 Cr company in the next 4 years.
With more than 25 years of experience in the technology and Internet industry, Sukirti is an expert in leading and scaling teams, managing P&L, international business development, strategy and mergers and acquisitions. Prior to starting JNM, Sukirti was the Director of Strategy at Dell, focusing on new growth areas in the consumer space. Sukirti has also worked with Nokia Corporation for over 12 years in various capacities, including Head of Mergers & Acquisitions, Head of Business Development and product development.
X
Sunil Nair, COO, ALT Digital
Sunil Nair is currently Chief Operating Officer at ALTBalaji responsible for Business Development, Alliances, Platform, Technology, Operations and Big Data Inference Engines.
Sunil setup the India’s first online video distribution platform – Nautanki.tv. He has held leadership positions in Reliance Jio, Star TV & OneChannel Media LLC. He is active in the startup circle as an advisor and mentor.
Sunil loves traveling, writes sporadically and enjoys single origin coffee. He has written a few books, been responsible for starting two literary movements – The Pune Lit Circle and The Mumbai Writers Cafe now called Caferati and was a research assistant for a doctoral Ph.D. thesis on the ‘Theatre of the Absurd’.
He is an avid storyteller, especially to his daughter who adores his ‘bed time stories’ that revolve around the adventures of a little girl call Tarakshi and her pet crow called Kaa. These stories are being currently converted into a series of books for parents of little kids.
X
Siddharth Banerjee, EVP Marketing, Vodafone
Siddharth Banerjee is an experienced consumer business leader across Telecom and FMCG for the past 17 years and is currently the Executive Vice President (EVP) - Marketing and Head of Brand, Insights, Media, Activation & Digital at Vodafone India.
In his 15 years of FMCG / CPG experience, including the last ~13 years in Unilever, Siddharth has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing & Emerging Markets. His last role in Unilever was as the Country Marketing Director / CMO & a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka.
X
Virat Tandon, CEO, Mullen Lintas
Virat Tandon is the CEO of Mullen Lintas. He returns to India after a three year stint with MullenLowe Group in Singapore where he was Global Business Director for the Unilever brands Lifebuoy and Fair & Lovely.
A part of the network for over a decade, Virat first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior and leadership roles in the agency over that time. A Unilever veteran of over 10 brands and 60+ countries, he has worked in India on clients including Maruti Suzuki, Nestle, Dominos, Sony Audio, Dabur, NIIT, ITC, GSK, Holiday Inn and AT&T; and previously ran Lowe’s healthcare agency in India, LinHealth. Prior to joining Lowe Lintas, he worked with Rediffusion, Grey and Contract. Over the past 5 years, Virat has been the business head for global duties of Unilever brand Lifebuoy. Together with Amer Jaleel (now Chairman | CCO – Mullen Lintas), they have led Lifebuoy to its place of global leadership including the iconic initiative, HelpAChildReach5, for which the brand received recognition around the world at creative effectiveness award shows.
X
Deepali Naair, Chief Marketing & Digital Officer, IIFL Wealth Management
Deepali has 20+ years of experience in Marketing, E-Commerce, Brand, Product and Sales. Currently Deepali is the Chief Marketing and Digital Officer at IIFL Investment Managers. She has held leadership positions with HSBC, L&T Financial Services Group & Mahindra. She has also worked with Tata Motors, BPL Mobile, Draft FCB-Ulka and was the Marketing Manager for Saffola and Mediker at Marico. Her financial services experience constitutes of HSBC Global Asset Management and L&T Insurance where she was Head – Marketing, E-Commerce and Customer Service. She currently leads marketing and digital functions for IIFL Investment Managers group of companies which constitute of the leading wealth management company, an asset management company and a credit solutions company.
X
Srinivas Jain, CMO, SBI Mutual Fund
Srinivas Jain has an experience of over 21 years in the Financial Services industry, with over 14 years in Asset management companies apart from Broking and Investment Advisory companies, he has been associate with SBI Funds Management since 2001. He is currently Executive Director & Chief Marketing Officer (Strategy & International Business) at SBI Funds Management Pvt Ltd.
X
Tina Singh, Sr. GM – Digital Transformation, Mahindra Group
Throughout her career Tina has launched and managed businesses focusing on digital as key lever of growth.Tina is an Alumnus of the Indian Institute of Management, Bangalore. She started her career in advertising but then quickly shifted to financial services. She managed the digital banking portfolio at ICICI Bank till recently moving on to the challenging world of NBFC's catering to customers in rural India. Currently, Tina is the Chief Digital Officer at Mahindra Finance, where she evangelizes and leads implementation of digital technologies – Advanced Analytics, Internet of Things (IoT), Blockchain, and Artificial Intelligence. She is also responsible for scouting for and investing in fintech start-ups that can take financial inclusion to the last mile. She has one daughter and is a supermom.
X
Kiran Pai, Director & Head of digital marketing, Cipla LTD
Marketing ,Advertising & Start up leader with 15 years of experience in building brands/products through deep focus on brand planning, creativity & media planning. He have strong belief that brands are made through the stories we communicate .Professionally enriched by working across healthcare therapies & across marketing cultures.
Consulting healthcare brands in transitioning to digital platforms. The amalgamation of psychology & technology could create a more empowered & transparent healthcare ecosystem for all stake holders i.e Patients, Doctors, Caregivers ,Brands & Policymakers .
Using customer journey maps & other design thinking tools,He have co created various digital platforms in the last few years namely Dr-Dr networking, Dr empowerment apps, Closed loop Dr detailing programs, Point of care patient tools, online brand engagement campaigns, social media health properties, Online PR, Peer-Peer communities, Sales force digital engagement , Retailer Motivation Mobile campaigns.
X
Radhika Binani, Chief Product Officer, Paisabazaar.com
Radhika Binani is the Chief Product officer at Paisabazaar.com. She comes with a rich experience of over 13 years in the financial services and distribution space, having worked with organizations like Citibank and Unilever. Prior to this role, Radhika was the Director of Digital Marketing for both Policybazaar.com and Paisabazaar.com.
Prior to joining the company, she was Program manager at Michael and Susan Dell Foundation, her goal was to provide capital towards building strong organizations in the for-profit social space.
Radhika is an engineering graduate from Anna University, Chennai and holds a Post Graduate Diploma from IIM Bangalore.
X
Mohit Joshi, Managing Director – India, Havas Media Group
Mohit Joshi is a seasoned media professional with 20+ years of experience in the industry and currently the Managing Director - India of Havas Media Group.
Prior to being promoted to his current role he was Managing Director - India, Havas Media. His decade at Havas Media Group has seen the agency grow exponentially.
Through his career, Mohit has worked on a wide range of categories and brands. He has successfully straddled strategic planning, AOR management and buying functions. Some of the brands include Pepsi, Dabur, Hero Honda, Nestle, Reckitt Benckiser and Hyundai, Quikr, Yepme, Taj Hotels, amongst others.
X
Zulfiqar Khan,Business head & CRO,Eros now
With over 16 years of work experience in the media industry, he has held a broad range of leadership positions across hi professional life. Prior to joining Eros Now he served as the SVP – Ad sales at Star India.
X
Boby Paul, GM – Marketing, Manoramaonline
Boby is heading the Marketing & Monetisation of Manoramaonline. He comes with more than 15 years of rich experience from digital domain.
He had in the past worked with large media companies like Tata Press, Times Of India & Percept in a career spanning 20 years.
X
Dipa Dubhashi, Head - Product Management, Sigmoid
Dipa Dubhashi heads product management at Sigmoid, a leading big data analytics startup. His prior experience includes consulting with ZS Associates besides founding his own start-up and specializes in envisioning enterprise big data products to solve customer use cases across multiple industries.
He advises several start-ups as well as Fortune 500 companies about architecting and implementing their next-generation big data solutions. Dipa has authored several books and courses on big data technologies and is a regular speaker at meetups and conferences all around the world.
X
Abhilash Premanand, CDO, BankBazaar
Abhilash is a Digital and Mobile Marketing specialist at BankBazaar. With a certification in Mobile Banking & Payments from the Yale School of Management and an MBA from Indian Institute of Management – Bangalore, Abhilash is a mobile marketing virtuoso. Prior to BankBazaar, he was responsible for conceptualizing and launching digital initiatives at OnMobile. An expert in integrated marketing, Abhilash has authored research papers on mobile and app marketing that were published in the IIMB journal, Tejas.
At BankBazaar.com, Abhilash is responsible for driving customer acquisition across multiple channels. BankBazaar.com looks to him to push the right buttons and get our message out across media.
X
Prasun Basu, President – South Asia, Nielsen
Prasun Basu is President for The Nielsen Company South Asia Region. Prior to this, he was Managing Director for Millward Brown South Asia Region.
Before joining MB, Prasun worked with Nielsen in the capacity of Head – BASES & Consumer Research (South Asia) and Head – BASES (India, Africa & Middle East). He has also worked with IMRB International as Vice President (India) and with The Gallup Organization for 6 years in USA, Thailand and India.
He has over 20 years’ client consulting experience in Telecom, FMCG, Banking, Durable, Pharmaceuticals and Airline Industries, across the world. He has worked extensively in the US, Brazil, Mexico, Africa, South East Asia and India. Prasun is an expert in the Brand & Communications arena, Innovation & NPD and Customer Loyalty Management. Prasun holds a MBA and MS from University of Rochester, New York and M.Stat. from Indian Statistical Institute.
X
Gunjan Ghai, Sr. VP – Brand & Marketing, SBI General Insurance
Experienced management professional with expertise in direct marketing, digital marketing, marketing strategy formulation, call centre management, brand management and retail sales and with a consistent record of delivering rapid revenue & profitability growth while ensuring career enrichment to the reporting line.
Selected highlights: •Setup and grew a direct marketing business to $1.1 million per month at a CAGR of 180% for 3 years. •Transitioned a geographically dispersed call center process into a unified 1000 seat, 2 call center setup •Developed an ISO 9001 certified new product development process for India’s largest paint company
X
Gyan Gupta, CEO, Dainik Bhaskar
A result oriented professional with about 18 years of total experience in media/ Digital/ Portals/ Digital Content industry, handling multiple roles including Leading Business Development, Marketing & Pre-Sales and Delivery/ Operations.
- Strategic Management & Planning Expertise… with experience in conceptualising and implementing high performance business strategies, with distinction of launching new service lines/ products to consistently increase revenues, earnings, competitiveness and agility on a consistent and continual basis. - Expertise in Consultative Sales - tapping potential accounts, analysing their requirements, rendering technical guidance to the clients and negotiating for the orders.
- Proficiency in End-to-End Program Planning and implementation from scope management, to activity sequencing, effort & cost estimation to quality management in adherence to guidelines and norms. - Adept at Managing & Leading Large Teams for running successful project operations & experience of developing business continuity plans, procedures, service standards for business excellence. - Management of Product/ Service lines… managing portfolio and achieving growth and costs objectives. - Effective communication skills… with excellent presentation, analytical & negotiation skills and proven ability to discuss and work cooperatively with cross functional teams and customers.
X
Anjali Hegde, CEO, Ansible Mobile
Anjali Hegde is heading the specialized mobile solutions practice for IPG Mediabrands – Ansible Mobile. Ansible offers brands and marketers the complete suite of solutions to operationalize and leverage the amazing powers of Mobile as a medium and a media.
With 24 years in the media and advertising industry, she has been in the digital industry from 1999. Prior to that, Anjali spent 6 years with Bennett Coleman & Company Ltd (The Times of India Group) as Response Head of Baroda, Gujarat.
Anjali has worked with a wide range of businesses from FMCG to Automobiles, from Technology companies to BFSI. Her career highlight is that of taking up new challenges and setting up new business units. She is also the co-founder of Interactive Avenues. Her passion is mentoring and teaching. Consumer insights fascinate her.
Anjali is an MMS from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai and a post graduate in Business Economics from M S University, Baroda. She is a life member of National Geographic Society and Heritage Society of India.
X
Gulshan Verma, Chief Revenue Officer, Times Internet
Gulshan Verma, Currently Chief Revenue Officer at Times Internet, He is responsible for the entire revenue of the digital group across both advertising, classified and e-commerce/transaction based businesses as well running Business Development and Strategic Partnerships for the company. He was responsible for the launch of Outbrain in India - growing it to the 5th largest market in Outbrain within 12 months of launch with more than 100 brands using the platform within a year of launch. He also worked with Komli, as Chief Revenue Officer and managed a 8 figure USD business P&L across 18 offices in 12 countries with a 200+ team.
X
Jasneet Bachal, ‎Kotak Mahindra Old Mutual Life Insurance
Jasneet Bachal heads the marketing function at Kotak Mahindra Old Mutual Life Insurance Limited (KLI). She is responsible for brand management, customer engagement, sales support, product development, e-insurance business and corporate communication.
Jasneet joined Kotak Mahindra Bank in 2008. She set up the media investments vertical for Kotak Mahindra Group. Jasneet drove the build-up of owned platforms in the digital space and championed some key partnerships.
In a career spanning 17 years, Jasneet has been responsible for generating advertising revenue for CNBC TV18, Sony TV & NGC in India. She is a Post Graduate in Marketing Management from The Times School of Marketing.
X
Ajay Ramasubramaniam, Director, Zone Startups Indi
Ajay oversees the flagship accelerator operations as well as leads new initiatives, including corporate innovation programs and thematic accelerators under the Zone Startups brand. Prior to Zone Startups India, Ajay led the India Operations of a Canadian ed-tech startup; wherein he helped the company set up in India and establish its initial partnerships, as well as raise INR 150 Cr.
Ajay has also worked for the Government of Ontario, Canada for 5-years, where he was responsible for bilateral trade and investment relations between Ontario and India. He began his career working in Tanzania (East Africa) for 4 years, where he was involved in World Bank and African Development Bank projects. During this term, he assumed the role of an “intrapreneur”, and built a social enterprise in the agri-inputs value chain, wherein he built revenues in excess of $1Mn within the first 1.5 yrs.
X
Clyde Nunes, Director – Sales, Truecaller
Clyde is the Director of Sales at Truecaller. Clyde is leading the sales operations for Truecaller in the West & South with a focus on building monetization strategies, monitoring growth and implementing new initiatives.

Clyde is a digital specialist with more than a decade of Creative, Marketing, Strategy and Sales experience in the advertising industry. He is passionate about setting up businesses from the ground-up, cultivating an inspirational culture, building a high performing team and delighting customers with innovative solutions that solve meaningful problems.

In his previous roles, he was part of LinkedIn’s Custom Solutions, Content & Agency Relationships team, and started in India in 2013. Prior to joining LinkedIn, Clyde worked for Media2win Pvt. Ltd. as Associate Creative Director.

Clyde is a St. Andrew’s College, Mumbai pass out with specialization in Advertising and has a bachelors in Mass Media.

X
Kaushik Chakraborty, SVP & Head - Online Sales, Digital Marketing & Alternate Channels, UTI Mutual Funds
Kaushik Chakraborty is versatile Sales and Marketing professional with over 18 years of extensive cross-functional experience in strategising digital road maps, driving online sales and customer service. In his current role he is working as the Head of Digital Marketing, Online Sales and Alternate Channels in UTI Mutual Funds, one of the top Asset Management Companies of India. His past organisations include Standard Chartered Bank and ICICI Bank where he has worked across Sales and Service roles.
An out-of-the-box thinker with a flair for identifying & adopting emerging trends, he has gained a rich and varied experience across Consumer Banking, Asset Management and SME Banking spaces during his professional career. A passionate foodie and a hardened sport lover, his passion is to leverage all things digital to improve the customer experience.
X
Prakash Sikaria, Business Head, Flipkart
Leading digital commerce & monetization at Flipkart. Built & grew Flipkart ads to be a leading ad-tech player in India. Currently laying blueprint for Flipkart's foray in digital commerce.
Over ten years of experience that include marketing, strategy, partnerships, finance, analytics and sales. Established track record of leading entrepreneurial initiatives in high paced environments. Specialize in building teams from scratch & scaling products that provide compelling business value.
X
Puneet Gupt, COO, TOI
Puneet Gupt is the COO of the digital news business of Times Internet. In this role, he runs the digital business of The Times of India, Navbharat Times and 7 other Indic language properties across Bengali, Marathi, Tamil, Telugu, Malayalam, Kannada and Gujarati.
X
Ankit Desai, Head - Media & Digital Marketing, Marico
Ankit is a media professional who has worked in various profiles in media across the publisher, media agency, broadcaster & the advertiser domains.
He started his career with Dainik Jagran as part of their national sales team. His next job with MindShare Fulcrum in GroupM gave him exposure to cutting-edge work on media and in-particular digital with HUL’s portfolio of brands, after which he moved to NDTV to be part of the team which launched their general entertainment channel, NDTV Imagine as part of the Marketing team. He currently works with Marico Ltd. as Head – Media & Digital Marketing, India & Global Centre of Excellence with a portfolio spanning markets across the Middle East, Africa & Asia regions.
He continues to pursue his passion for learning as a visiting faculty for the Symbiosis Institute of Media & Communication. Ankit has an MBA specializing in Advertising from Symbiosis, Pune
X
Priya Jayaraman, Co – Founder, Propaganda India
New-age entrepreneur. Responsible for helping creatives embrace the culture of code and communicate to this new age online consumer. Driven by an endless quest to bring the branding paradigm into this new media.
X
Rajiv Sabnis, Executive Director, DDB Mudra
Rajiv Sabnis is an Executive Director with the DDB Mudra Group and has operational responsibilities as Managing Partner of DDB Mudra West (Mumbai & Ahmedabad). He has been with this Group for nearly 8 years now. He is a dyed-in-the-wool advertising professional with over two and a half decades experience in the advertising business. He has been a profit-centre head with Contract Advertising (Mumbai and Delhi), Ambience Publicis and M&C Saatchi before his current role. Rajiv has cross-category experience across practically all branded categories and has worked on multinational, home-grown and Indian multinational businesses. He has a Masters in Business Administration and has been actively involved in industry bodies and speaking engagements over his career. He is an avid traveller & photographer and loves the great outdoors.
X
Shreyas Srinivasan, Director, OML
Shreyas Srinivasan joined Only Much Louder (OML) in April 2010 and founded the company’s digital business. He has since been instrumental in creating and launching Insider.in and NH7.in. Before OML, he was the Co-founder of RadioVeRVe, one of India’s first internet radio stations dedicated to promoting independent music.
He is a well known open source developer and speaks extensively on open source and related technologies. He hopes to be a professional tennis player in his next life and wants to build awesome products in this one.
X
Karthi Marshan, Sr. EVP & Head – Group Marketing, Kotak Mahindra Bank Limited
Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, oversees marketing efforts across all verticals with Kotak’s presence, including insurance, banking, brokerage, asset management et al. Previously, Karthi helmed the marketing function of IDBI Bank. He is also a co-founder of Sharekhan, one of India's leading retail brokerage firms. Karthi started his professional career as a copywriter, then moved on to account management at Grey Worldwide, and subsequently produced television content for Sony India. Prior to joining Kotak, Karthi was based out of Sydney, where he helped turn around an ailing DTH business that catered to the Indian diaspora in the ANZ region.
An alumnus of IIM Bangalore (class of '92), Karthi is a Bombayite who has been trying to escape from the madness of Mumbai all his adult life. Bengaluru is his favourite city in India; Goa comes a close second.
X
Mohit Goel, Director - Marketing, Digital and Direct Channel, Exide Life Insurance
Mohit brings with him experience in Marketing, Customer Engagement and Sales spanning over 18 years across Telecom and Financial Services. At Exide Life Insurance, he is responsible for managing the Brand, Digital, Customer Engagement and Direct Channel. Prior to joining Exide Life Insurance in 2011, Mohit was the Head of Marketing & Direct at Tata AIG General Insurance, where he was responsible for setting up the e-Commerce business for Tata AIG.
At ICICI Prudential Mutual Fund, as Vice-President& Head – Marketing, he was responsible for Marketing and Customer Engagement.
Mohit, a Graduate in Physics from Hindu College, Delhi, began his career in 1998 with Hutch (now known as Vodafone). At Hutch, he worked across functions in Sales and Marketing.
X
Shradha Sharma, Founder & CEO, Yourstory
Shradha believes in three things – Entrepreneurship, Enterprise, and that Everyone has the right to tell their story. These beliefs inspired her to launch YourStory in 2008 when the word 'Startup’ was not even a contender for the spotlight it enjoys today. Many dismissed her idea as a mere blog, and some even called it just a hobby. But, like many of the people it features, YourStory proved its detractors wrong. It is now India's biggest media tech platform, available in 12 languages, and has published over 50,000 stories on entrepreneurs and their journeys. In the process, it has continually driven the 'Spirit of Entrepreneurship' and 'Hope' in the country.
Shradha grew up in a conservative middle-class family in Patna, Bihar, before moving to New Delhi to complete her Bachelor's and Master's degrees in History at St Stephen's College. After graduating in Design Management from MICA, Ahmedabad, she worked as a Brand Advisor with the Times of India Group. This was followed by a tenure at CNBC-TV18, where she became the media firm’s youngest-ever AVP.
X
Ketan Sabnis, Co- Founder, Amura
Ketan is co-¬founder and Product Head at Amura. Digital entrepreneur with expertise in data¬driven marketing, lead generation and B2B software, he spearheads product innovation and architecture design for Amura's technology platform Sell.Do. With handson technology experience and in¬depth understanding of digital marketing; Ketan has been instrumental in charting the product roadmap for Sell.Do and has successfully executed the go¬to market strategy.
X
Kartik Jain is Executive Director Digital Bank, at DBS
His experience spans sectors including Banking, Insurance, Consulting and Consumer Goods in roles across Sales, Marketing, Product, Analytics and eBusiness.
X
Akash Banerji, SVP - Head of Marketing & Partnership, Voot
Akash Banerji is the Head, Marketing & Partnerships for Viacom18 Digital Ventures. Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15) where he was responsible for the big bang launch and driving consumer acquisition. He has thirteen years of consistent high performance in the marketing & sales/distribution domain with leading consumer centric MNCs in the area of managing & growing brands profitably. Akash has worked across various spectrums like Digital, Sports, General Entertainment & business integration (post acquisition) and led teams (marketing & cross-functional) with the aim of gaining market & mind share.
An alumnus of Faculty of Management Studies (FMS) Delhi, Akash started his career in sales & marketing working for top-notch organizations like Pepsi & Marico straddling different geographies in the country. His brand stint with Parachute and Nihar especially was a very satisfying one. After spending close to five years in Marico, Akash decided to move to the fast-paced world of media.
X
Sagar Boke, Head - Marketing, Tata Chemicals Ltd
FMCG Marketing & Sales professional - worked across 7 categories, 7 roles, 5 companies & 5 locations. Sheer diversity of roles has equipped me with sharp business acumen and the ability to deliver in ambiguous & dynamic work environments. A highly passionate individual, with a penchant for simplifying things. Inspired teams to take on seemingly difficult challenges.
X
Sandeep Walunj, Chief Marketing Officer, Reliance Nippon
Alumnus of IIM Ahmedabad, Sandeep has over 23 years of proven track-record in building and transforming businesses to higher profitability through Nurturing Brands, Process & Product Innovation, Geo-expansion, Digital Sales & Marketing to Strategic Consumer Segments.Sandeep has brought success to top-notch assignments across Blue Chip FMCG, BFSI and Retail companies across India & Middle East North Africa; through relentless focus of values-driven sustainable growth.
He has senior management experience in Strategy, Systems & Skills development, P&L Driving, Recruitment & Talent management, strengthening marketing departments as well as founding a new business division. A member of the Financial Literacy Committee of Association of Mutual Funds in India (AMFI), Sandeep is spearheading a successful industry-widening campaign, called ‘Mutual Funds Sahi Hai’, that is aimed at recruiting next Million investors from smaller towns and hinterlands.
X
Arun Chearie, Director – Marketing Solutions, SAS Institute
Among various aspects that are commonly attributed to marketing performance measurement, Arun believes “tangible revenue contribution” is a characteristic that is often overlooked (if not ignored altogether), which is otherwise available with appropriate usage of data & analytics for every enterprise today to leverage & consistently improve upon.
As marketing solutions leader at SAS Institute, Arun works with an array of clients spawning from SIM card to Cement enterprises & everything in between. By right incorporation of data & analytical technologies, most of these engagements are oriented towards consistently improving customer value & experience while keeping top & bottom line as the key performance measurement yardstick.
X
Sevantika Bhandhari, SVP & Head Marketing, DHFL
A veteran marketer with expertise in the financial domain, Sevantika Bhandari, Senior VP and Head Marketing, DHFL has over 14 years of experience in Brand Management, Product Strategy, International Marketing, Online Marketing and Customer Relationship Management. A bachelor in Economics Honours, Bhandari holds a Post Graduate Degree in Management from MDI.
X
Rajiv Dingra, Founder & CEO, WATConsult
Rajiv Dingra is the Founder and CEO of WATConsult, the most awarded digital and social media agency, founded in the year 2007. An entrepreneur and a thought leader in the digital space, he currently leads a team of 250 people at WATConsult. WATConsult is headquartered in Mumbai and has offices across Delhi and Bangalore. In January 2015 WATConsult became a part of Dentsu Aegis Network.
In a span of 10 years, he has worked with more than 100 clients across India. Some of the brands include Warner Bros, Swarovski, Oppo Mobile, SAP, Nikon, Tata Salt, Godrej, Bajaj Allianz and Mahindra & Mahindra. WATConsult recently won 100+ digital and social media awards for work done across 2014-15 distinct marketing campaigns. These include the prestigious global DMA echo in San Diego, ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the Year’ at Media Ace Awards, Mumbai, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club Awards 2017 and Marketing Agency of the Year at MCube Awards 2017.
X
Vishal Sampat, CDO, Reliance Jio
Founder of Convonix, a full service internet marketing company based out of India that was taken from 3 people to a 400 people company and later acquired by the Publicis Group.
Currently, the Chief Digital Officer of Reliance Jio.
An entrepreneur, who also mentors several start ups in the digital space, healthcare solutions, e-commerce among others. Interested in selectively mentoring start ups that have a good idea, an energetic and passionate team and the will to build a profitable enterprise.
Expertise: internet, e-commerce, technology, SEM, SEO, online advertising, social media marketing, mobile marketing, mobile app development, entrepreneurship, ad-tech.
X
Anant Rangaswami , Editor, CNBC-TV18
Anant Rangaswami is the editor of Storyboard, the advertising, media and marketing show on CNBC TV18. He has been senior editor, Firstpost.com and editor of Campaign India magazine, of which he was founding editor. Anant has over 25 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM.
He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India’s competitive publication, Impact. Anant teaches regularly and is a prolific blogger and is the author of two books, Watching from the Sidelines and ‘The Elephants in the Room: The future of advertising in India 2016.
X
Sai Narayan, Associate Director & Head of Marketing, Policybazaar.com and Paisabazaar.com
Sai leads the Brand, Marketing & Social Media efforts at Policybazaar Group Ventures – Policybazaar.com & Paisabazaar.com. He carries more than a decade of experience across Brand Management, Advertising, Digital Marketing, Social Media and PR functions. Prior to joining Policybazaar, he had worked within marketing and brand management roles at leading insurance companies, Max Life insurance and Aviva India. During the early part of his career, he has also worked with leading advertising agencies like JWT and Publicis India.
X
Uday Sodhi, EVP & Head - Digital, Sony Pictures Networks India
Uday is the EVP & Head- Digital at Sony Pictures Networks India.He is currently working on India Mobile Opportunities, Digital Entertainment, Mobile TV, Indian Internet Media, Indian Internet Based Services, India eCommerce and India Datacenter Services. In the last 24 years he has worked on various Indian Internet Media and services companies from concept to scale.
X
Hemant Jain, Sr. EVP, Lokmat Media
Hemant is a veteran in digital media, mobile entertainment, and online publishing space with proven track record of taking many businesses from inception to leadership stage by building operations ground up and expanding in quick time.
Hemant is a thorough professional with 22 years of hands-on operating experience in various startups. He has been actively involved in developing growth strategies for brands (B2C& B2B) in the digital media space, built early stage businesses in the mobile entertainment, consumer broadband, marketing services & online publishing space from definition to growth stage with his expertise in strategic planning, content management, content acquisition & distribution globally across multi-media platforms with rapid scale up monetization model. During this process he has been instrumental in building world-class products (web & mobile) by bringing about a perfect confluence of great consumer insights, media & emerging technologies. Hemant is an out of box thinker and has extensive knowledge on various facets of retail, social, online, and mobile marketing including the science of Customer Experience Management.
X
Manish Maheshwari, CEO, Network18 Digital
Manish leads Network18’s digital and e-commerce assets Previously, he headed Flipkart's Merchant Business and Seller Ecosystem He also worked at McKinsey in New York and with P&G in the Philippines, China and Singapore He mentors consumer and SME focused tech start-ups as India lead of Ivy League Alumni Angel Network
X
Prasad Shejale, CEO, Logicserve Digital
Prasad Shejale is a lover of ‘All things Digital’. For him digital is a huge universe where each marketing tool and platform plays its vital role in benefitting the client's need. And if you catch him in his break with a cup of chai he will let you in on his secret love for display and search marketing. His passion for digital marketing and a sense of understanding people makes him a unique entrepreneur who knows how to transfer an effective idea into a successful campaign.
X
Pankaj Parihar, VP & Head Digital Marketing, Godrej Consumer Products
Pankaj S Parihar, is in the Marketing communication field, for over 15 years, with 12 years in Digital Marketing. He is a multi award winner true-blue digital native, who heads digital center of excellence & digital transformation at GCPL & Godrej Group. Pankaj leads complete Digital marketing & transformation lifecycle of various brands at GCPL & Godrej group.
Before joining Godrej group, Pankaj was VP and Business head – at OmnicomMediaGroup India, and was also business lead for Unilever India digital business & other key clients. In past, He has worked with marketing communications giants like Ogilvy & Mather, Quasar (WPP Digital), Times of India Group.
Pankaj, is also a great contributor to various industry bodies in India, through active participation & bringing in thought leadership. He’s been a judge and jury at various domestic and international award functions, and has been speaking on Digital Transformation at various large industry events . He also teaches digital marketing at various top B schools like SP Jain, Symbiosis et cetera.
X
Ramanujam Pobbisetty, Director of Enterprise Sales, comScore
Responsible for sales of digital audience and advertising measurement products in India. He has 12+ year of experience across Sales & Marketing, Advertising and Technology. He started out as a software engineer, dabbled with advertising and brand management and finally settled on sales.
X
Sanchita Johri, Group Digital Marketing Lead, Johnson & Johnson
Sanchita has an Integrated Marketing Experience across Radio, Print, Digital, TV and Events She has over 10 years of experience in consulting, agency, media and the client side She was involved in the launch of their first radio station in Delhi as the Morning Show Radio Jockey

Abhilash Premanand
CDO,
BankBazaar

Anjali Hegde
CEO,
Ansible Mobile

Anant Rangaswami
Editor,
CNBC-TV18

Ajay Ramasubramaniam
Director,
Zone Startups India

Akash Banerji Head,
SVP - Head of Marketing & Partnership,
Voot

Ankit Desai
Head - Media & Digital Marketing,
Marico

Arun Chearie
Director Marketing Solutions,
SAS Institute

Ashish Khazanchi
Managing Partner,
Enormous

Boby Paul
GM – Marketing,
Manoramaonline

Clyde Nunes
Director – Sales,
Truecaller

Deepali Naair
Chief Marketing & Digital Officer,
IIFL Wealth Management

Dipa Dubhashi
Head - Product Management,
Sigmoid

Gaurav Gandhi,
Chief Operating Officer – Viacom18 Digital Ventures

Gulshan Verma
Chief Revenue Officer,
Times Internet

Gunjan Ghai
Sr. VP – Brand & Marketing,
SBI General Insurance

Gyan Gupta
CEO,
Dainik Bhaskar

Hemant Jain
Sr. EVP,
Lokmat Media

Jasneet Bachal‎
Kotak Mahindra,
Old Mutual Life Insurance

Karthi Marshan
Sr. EVP & Head – Group Marketing,
Kotak Mahindra Bank Limited

Kiran Pai
Director & Head of digital marketing,
Cipla LTD

Kaushik Chakraborty
SVP & Head - Online Sales,
Digital Marketing & Alternate Channels, UTI Mutual Funds

Ketan Sabnis
Co- Founder,
Amura

Mohit Goel
Director Marketing, Digital and Direct Channel,
Exide Life Insurance

Manish Maheshwari
CEO,
Network18 Digital

Nadeesh Ramachandran
Vice President – Sales, Vserv

Prasad Shejale
CEO,
Logicserve Digital

Pankaj Parihar
VP & Head Digital Marketing,
Godrej Consumer Product

Prashant Challapalli
Chief Integration Officer,
Leo Burnett

Prakash Sikaria
Business Head,
Flipkart

Puneet Gupt
COO,
TOI

Priya Jayaraman
Co – Founder,
Propaganda India

Rajiv Dingra
Founder & CEO,
WATConsult

Rajiv Sabnis
Executive Director,
DDB Mudra

Ramanujam Pobbisetty
Director of Enterprise Sales,
comScore

Sanchita Johri
Group Digital Marketing Lead,
Johnson & Johnson

Sagar Boke
Head - Marketing,
Tata Chemicals Ltd

Sai Narayan
Associate Director & Head of Marketing,
Policybazaar.com and Paisabazaar.com

Sandeep Walunj
Chief Marketing Officer,
Reliance Nippon

Sevantika Bhandhari
SVP & Head Marketing,
DHFL

Shreyas Srinivasan
Director,
OML

Sukirti Gupta
CEO
Jagran New Media

Tina Singh
Sr. GM,
Digital Transformation, Mahindra Group

Uday Sodhi,
EVP & Head - Digital,
Sony Pictures Networks India

Uma Talreja
CDO, Raymond

Vikas Agnihotri
Industry Director,
Google India

Virat Tandon
CEO,
Mullen Lintas

Vishal Sampat
CDO,
Reliance Jio

Zulfiqar Khan
Business head & CRO,
Eros now

Agenda

Topics you find nowhere else and people getting together for no other reason but to discuss, dissect and demystify modern metrics of marketing!

PARTNERS

PLATINUM PARTNER

VIP Lounge Partner

GOLD PARTNER

GOLD PARTNER

LUNCH PARTNER

SILVER PARTNER

SILVER PARTNER

SILVER PARTNER

Supporters

Social Media Supporter

Strategic Media

Print Media

Webcast

Online Registration

Integrated Marketing

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Online Media Supporter

Venue
Grand Hyatt, Mumbai

Date
14th June,2017

Time
08:30 hrs – 18:00 hrs

For Partnership Opportunities Contact
  • Siddhartha Sengupta
  • +91 97681 31042
  • siddhartha@iamai.in
For Speaking Opportunities Contact
  • Sachin Nambiar
  • +91 99209 57388
  • sachin@iamai.in
For Registration Contact
  • Thrupthi Shetty
  • +91 97736 53740
  • thrupthi@iamai.in